The food industry is a big industry in the world's manufacturing industry. In this long-term industrial chain, the level of modernization of food processing, food safety and food packaging is directly related to the quality of life of the people and is an important indicator of the degree of national development. From raw materials, processing technology, finished products, packaging to final consumption, the entire flow process is complex and changeable, and every link is inseparable from the international quality assurance and information flow trading platform.
In recent years, as people's living standards have improved, more and more people love to bake. Recently, from April 1st to April 4th, the 28th Shanghai International Hotel and Catering Industry Expo was held in Shanghai. There are more than 10,000 exhibitors and more than 100 professional buyers from more than 100 countries and regions. The exhibition has become an indispensable event for the Chinese bakery food industry. I was fortunate enough to participate in the exhibition. Next, follow the author's footsteps and take you to experience the show.
HOTELEX Shanghai is one of the largest, most influential and highest quality hotel catering fairs in China. The expo consists of 22 indoor and outdoor pavilions with an overall exhibition area of 220,000 square meters. The professional sections of HOTELEX Shanghai include: catering equipment, tableware, coffee and tea, beverage synthesis, cooking ingredients, baking, ice cream, wine. Exhibitors from China, Italy, Spain, the United States, Germany, Japan, Hong Kong, Macao and Taiwan and other countries and regions will be gathered in the theme exhibition area with spirits. In this stage of the annual hotel and catering industry annual purchasing ceremony, a series of exciting and exciting games, such as competitions, exhibitions, seminars and trade matching, have been made, which has made the immeasurable development of the domestic and even international hotel catering industry. Promotion.
As the vane of hotel catering and high-end food and beverage exhibitions, 2019 HOTELEX Shanghai has achieved record highs both in terms of scale and number of buyers. The exhibition site was attended by 146,267 professional visitors from the hotel and catering industry, coffee, ice cream and baking industry, bar clubs, retailers and other professional buyers, distributors, agents, etc., including 122 from the world. 5,135 overseas visitors from various countries and regions. The countries that have doubled their overseas audience growth this year include Vietnam, the United States, Australia, Indonesia and other countries and regions. Among them, the audience from Southeast Asia accounted for 20.95% of the total overseas buyers. The countries with faster growth are Thailand, Vietnam, Indonesia and other countries. The audience in the United States accounted for 12.46% of the total overseas buyers, an increase of nearly 3.2 times compared with 2017. The number of Australian professional buyers also increased by nearly 2 times. The growth of the audience in the above countries and regions indicates that HOTELEX is determined to be the global industry status! According to the analysis of the overall audience source composition, the proportion of restaurants/restaurants/fast food restaurants/snack stores/takeaways and coffee/tea/baking buyers increased significantly, accounting for 23.76% of the total audience. At the same time, with the split of the second phase of HOTELEX Phase I, the proportion of buyers who prefer hotel supplies to hotels/hotels/resorts tends to develop steadily.
As a professional exhibition for market operation, the Food Expo has always operated according to the market rules. The procurement information is regularly released before the exhibition to promote the pre-show interaction between exhibitors and buyers. During the exhibition, professional buyers connect, promote on-site transactions, and truly realize information exchange. , trade procurement one-stop exhibition service platform. The Food Expo continues to be based on brand building and industry development as its goal. Prominent professionalization, marketization, and strive for more well-known brands, well-known enterprises and more famous products to participate in the exhibition, so that the "Expo" has become a platform to promote and build brands and promote trade exchanges, to become an exhibitor and internationally renowned enterprises, procurement The bridge between businesses promotes the faster and better development of the Chinese food industry. Through the market-oriented operation, the exhibition will take advantage of the food industry in the Bohai Bay region to give full play to the geographical advantages of the adjacent Japan-Korea and China-Japan-Korea Free Trade Zone, and strive to cultivate the China International Food Expo into an influential food trade procurement platform in the region.
Relying on the strong demand of the Chinese consumer market, the exhibition is dedicated to creating an influential bakery food industry event in the Asia-Pacific region. At the same time, it is also a rare opportunity for baking food companies from all over the world to exchange learning, trade negotiations, business development and brand promotion. The author believes that this exhibition will bring more benefits and greater joy to Chinese and foreign exhibitors.